When you purchase Steiff you expect the best & for more than 125 years Steiff has delivered on that promised by producing the highest quality plush toys that are beautifully designed using only the finest materials. It is the reason Steiff is so collectible. Steiff plush toys will be cherished for years to come. When you purchase a Steiff you are getting the greatest name in toys! For children Steiff is magical. For the adult collector, a passion. Look for the "Button In Ear" trademark as it is a symbol of quality craftsmanship, dedication & tradition.